Honest KID'S Toothpaste delivers delightful, fruity freshness that kids love! Our fluoride-free formula helps brighten teeth, promote healthy teeth & gums, and fight dental plaque & tartar buildup. Healthy mouths, happy smiles!

• Honest KID’S Toothpaste delivers delightful, fruity freshness that kids love!• Our fluoride-free formula helps brighten teeth, promote healthy teeth & gums, and fight dental plaque & tartar buildup. Healthy mouths, happy smiles!• Naturally promotes healthy teeth & gums for optimal dental hygiene• Calcium helps protect & strengthen tooth enamel• Baking soda & natural silica gently polish & brighten teeth• Organic aloe, organic ginger & bisabolol help soothe gum irritation• Absolutely no artificial sweeteners, flavors or dyes• Specially formulated all natural strawberry flavor for kids (big & small) – great tasting and yummy, & safer on tummy.• No harsh chemicals (ever!)

Use pea-sized amount on toothbrush – gently brush incircular motion over teeth & gums. Use twice a day, preferably after each meal & before bedtime. To minimize swallowing, supervise & instruct children under 6 years of age in good brushing habits. Children under 2 years of age: consult a dentist or physician.